Ep 2: How Survey Monkey successfully rebranded to Momentive

Episode Description

Rebranding is one of those things that is easily misunderstood.

We tend to think that changing a logo or website is a complete rebrand, but that’s not totally correct.

In this week's episode, I sit down with Karen from Momentive, breaking down how SurveyMonkey rebranded during the pandemic and the difference between customer-centric rebranding and one that doesn't take customers into account.  

It was a fascinating chat with Karen talking through how they used their own survey tools to understand what customers may or may not think about the rebrand!    

We also cover the early days of Momentive, the business challenges of rebranding a HUGE company during the pandemic and all remote!  

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Tea & Biccies with Jake is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people within the market research and data industry.  In each episode I talks to guests about their philosophies, strategies and tools that have helped them along the way. There's no manual for being an Insight Director, entrepreneur within the market research sector, there isn't actually a manual for anything. But I hope from these shared experiences you'll leave each episode with practical advice you can use to help you along the way.  

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Jake Pryszlak AKA The ResearchGeek

Jake Pryszlak

Market Researcher | Speaker | Podcaster